English language and the business culture

Date: 2015-10-07; view: 491.

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In a competitive business environment one need to be sure that his/her business is reaching its full potential. While there is no magic fix for unlocking business potential, did you know that building the language, literacy and numeracy skills of employees can have a significant impact on business operations. For working people the challenge remains to manage diversity and change simultaneously. The European Union will continue to foster partnerships and joint ventures, mergers and acquisitions, within the territory and across borders.

English is the accepted medium for international business transactions and the market for Business English courses and textbooks is booming. There is relatively little published and practice is materials rather than research-led. An interdisciplinary approach is called for to take account of language, interpersonal communication skills, business know-how and cultural issues. People round the world conduct business meetings in English even though this language may be a foreign language to all those present. The language that they use will be neither as rich in vocabulary and expression, nor as culture-bound, as that used by native speakers, but will be based on a core of the most useful and basic structures and vocabulary. Businesspeople do not always need to know the full complexities of English grammar and idiom. Fine distinctions in meaning may not be important in a business context. On the other hand, in a Business English course some structural areas may require more attention than in a conventional course: for example, conditionals in negotiating, or modality for expressing possibility or politeness. There is consequently a need for syllabus designers to be selective when addressing the needs of Business English learners.