Selecting Target Market Segments

Date: 2015-10-07; view: 380.

Evaluating Market Segments

Target marketing

After evaluating different segments, the company must decide which and how many segments it will target. A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels.

In order to have efficient result in target marketing, there steps must be taken into account including 1) Evaluating Market Segments, 2) Selecting Target Market Segments, 3) choosing target Market Strategy.

In evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.