Vocabulary

Date: 2015-10-07; view: 415.

Instructions

VI. Study the instructions.

Choosing a business abide by the following rules:

1. Never start a new venture if you haven't got enough capital.

2. Don't hurry to settle on the premises if you are not sure they are suitable for you.

3. Get your priorities right, and don't spend much money on nonproductive items.

4. Always research the market before you enter it; remember: it includes taking a long and a serious look at the competition.

5. Be sure that you have a distribution system ready before you start producing anything.

6. Be sure that you've got the right equipment, a suitable workforce, and a supply of raw materials.

7. Always control the product, and keep a close check on prices and customers' credits.

While making a plan of your future business ask yourself the following questions:

1. What kind of customers am I going to serve (householders, or business people, young or old, rich or not so rich)?

2. How many potential customers are there in the area I am going to cover?

3. How will I attract customers?

4. What products or services will I offer?

to abide by – придерживаться, руководствоваться чем-то

rule – правило, норма

to start a venture – основать, открыть дело

to settle on premises – занимать помещение

to get priorities right – правильно определить приоритеты

non-productive items – непроизводительные виды работы, объекты

to research the market – исследовать рынок сбыта

to enter the market – выйти, выходить на рынок

competition – конкуренция

to be sure – быть уверенным; убеждаться

right equipment – нужное, соответствующее оборудование

suitable workforce – подходящая рабочая сила

supply of raw materials – поставка сырья

to keep a close check on prices – строго контролировать цены