Questions to UNIT 14

Date: 2015-10-07; view: 422.

1. What is market research?

2. What approaches are there to define the types of market research?

3. What is field research?

4. What are the peculiarities of desk research?

5. What is on-line desk research?

2. What are the approaches for digging out the relevant information?

3. What is government published data?

4. Give the definition of customer desk research.

5. Why is market research important for the company development?

6. Give specific examples of making the research for finding out the customer requests and needs