Before reading the article brainstorm ideas on the possible promotion strategies.

Date: 2015-10-07; view: 482.

Exercise 45. a) What are the best ways to successfully promote your film in the digital age?

B) In pairs. Find out if you have been doing the same things on the Net over the last week.

Exercise 44. a) Is this true about you?

AND COMMUNICATION

READING, VOCABULARY

B) Write a summary of the article in your own words.

b) Scan the article below to find information about the following aspects:

§ the aim of a theatrical trailer;

§ the way the press junket is organized;

§ the idea of a publicity blitz;

§ the nature of publicity stunt;

§ the information a movie website should have;

§ the aim of keeping a process journal about the film;

§ the mistakes of social networking;

§ the average attention span of an online viewer;

§ the site that has the largest listings for festivals all over the world.