Submit to film festivals.

Date: 2015-10-07; view: 443.

Create a JAW DROPPING trailer.

Release your trailer 1-2 weeks after you've released your head scratching teaser. Everyone is seriously dying to know what your movie is about. By this time, their curiosity has taken them to your movie blog to read up on the movie and you have captured their email addresses to give them updates about the movie and the release of this jaw dropping trailer.

A few things on what not to do when creating your short film's trailer include DO NOT make it longer than your film and DO NOT tell the whole story. Again, you want to intrigue your audience and catch their attention.

And of course, have your website posted at the end of the trailer so people know where to go. It's all about bringing your audience to that “home base”.

If you want to fail your marketing campaign cut a bad trailer, post it online — and then don't accept feedback. A bad trailer is worse than no trailer at all.

The best site for finding and submitting to Film Festivals is Withoutabox.com. They have the largest listings for festivals all over the world with submission fees ranging from $0 – 75.

When you get accepted, find out what online movie bloggers, or print columnists are going to that particular festival. Send them an email or press release with links to your movie blog/website letting them know that you and your film will be there. Request a write up, interview that they can use on their blog and you can use as press.

Be sure to email blast your new fan base (you did capture those email addresses on your site, right?) If anyone is near the festival, it's a great chance for them to finally see the film and for you to meet new people.