Corporate thrills reach new heights.

Date: 2015-10-07; view: 1030.

READING

IV. Read the article and tick all the activities which are mentioned:

1.a premier league of World Cup football match

2.The Wimbledon tennis tournament.

3.destroying a car with a tank

4.hot-air ballooning

5.staying at a health spa

6.flying a jet fighter

(1)Entertaining is no longer about cocktails and canapés – instead, it's toys and tanks.

(2)London firms are now taking their favorite clients on driving lessons. The only difference is, it involves a tank, as well as target practice using the vehicle's guns. The winner of the day contest gets a chance to run over a car with the tank.

(3)“A lot of traditional corporate hospitality events like racing at Ascot and tennis at Wimbledon have been around for so long, and so many companies have actually done these things,” says Rachel Elnaugh, an entrepreneur. “But every year they have the same clients they need to entertain, so they have to come up with new and exciting ideas.”

(3)Another events aimed at thrilling clients involves flying a jet fighter, reminiscent of the movie Top Gun with Tom Cruise.

(4)But catching the imagination of corporate customers is expensive.

(5)Entertaining at events like Henley Regatta near London costs $600 a day, while a corporate hospitality seat at Wimbledon tennis tournament can set you back $2000.

(6)“The budgets are huge. But it's much more cost-effective to keep that customer than to try and find new ones,” says Elnaugh.

(7)A day in a tank costs $400 a head, while a 30-minute flight in a jet adds up to $1000. If you want something more authentic, a ride in MIG-28 jet fighter in Russia will set you back $18.000.

(8)“Entertainment firms are always looking out for new ideas, and increasingly they are actually creating events in response to what is in the media and what is popular,” Elnaugh says.

(9)Corporations are now able to offer trips up Everest or treks across Antarctica for their clients.

(10)They try to offer a once-in-a-lifetime experience their clients are unlikely to forget, but hot-air ballooning and visits to hot spas are still more usual.