ESSENTIAL VOCABULARY
Date: 2015-10-07; view: 459.
UNIT THREE
Key points for a product presentation.
A brief description of the product.
What are the advantages of the product? What need does it fill?
What are its unique features?
Who are the existing or target customers?
Who are the competitors or possible future competitors?
What are the competing products, if any?
What is the pricing policy?
How will the product be launched and promoted?
What are the selling and distribution methods?
1.
| ECONOMICS MICROECONOMICS VS. MACROECONOMICS |
1. Activity n – things that people do to achieve a particular goal – ä³ÿëüí³ñòü, ðîáîòà. Business activity – ãîñïîäàðñüêà/ï³äïðèºìíèöüêà ä³ÿëüí³ñòü; economic activity – åêîíîì³÷íàä³ÿëüí³ñòü.
2. Allocatev– to use something for a particular purpose especially after an official decision has been made – ðîçì³ùóâàòè, ðîçïîä³ëÿòè. Syn.to distribute.
3. Consumev – to buy and use goods, services, energy, or natural resources – ñïîæèâàòè.
4. Determinev – to settle or decide (an argument, question, etc.) conclusively, as by referring to an authority – âèçíà÷àòè. To determine a price – âèçíà÷àòè/ âñòàíîâëþâàòè ö³íó. Syn. to establish.
5. Focus on v – to give special attention to a particular person or thing or to make people do this – çîñåðåäæóâàòè(ñÿ). Syn.to concentrate on.
6. Involve v – to include or contain as a necessary part – ì³ñòèòè (â ñîá³), âêëþ÷àòè, îõîïëþâàòè. Syn. to contain, to include.
7. Indicator n – a fact, measurement, or condition that shows what something is like or how it is changing – ïîêàçíèê, ì³ðà, êðèòåð³é.Economic indicator– åêîíîì³÷íèé ïîêàçíèê. Syn. a measure.
8. Growthn – the process of developing or maturing physically, mentally, or spiritually – ð³ñò; ðîçâèòîê.
9. On the other hand (side)– from that point of view – ç ³íøîãî áîêó, ïðîòå, íàâïàêè. On the one hand (side) … on the other hand (side)– ç îäíîãî áîêó … ç ³íøîãî áîêó. Syn. in contrast, on the contrary (to).
10. Output n – the total amount of goods and services produced in the economy or a part of the economy during a particular time period – îáñÿã âèïóñêó ïðîäóêö³¿, îáñÿã âèðîáíèöòâà. Total/overall output – çàãàëüíèé îáñÿã âèïóñêó ïðîäóêö³¿/ âèðîáíèöòâà.
11. Overall adj – including or covering everything – çàãàëüíèé, ñóêóïíèé, âàëîâèé. Overall productive/production efficiency– çàãàëüíà åôåêòèâí³ñòü âèðîáíèöòâà. Syn. total.
12. Pricen – the amount of money for which something is bought, sold, or offered – ö³íà. Price level/level of prices – ð³âåíü ö³í.
13. Principle n – a fundamental rule concerning a natural phenomenon or the behaviour of a system – ïðèíöèï, çàêîí. Syn. a law.
14. Produce v – to make something in large quantities to be sold, bought, used, or enjoyed by people – âèðîáëÿòè. Syn. to make, to manufacture.
15. Solve v – to find the explanation for or solution to a problem, etc. – âèð³øóâàòè, ðîçâ'ÿçàòè, ðîçâ'ÿçóâàòè. Syn. to decide.
16. Seekv – attempt to find (something) – øóêàòè, ðîçøóêóâàòè. Syn. to search for, look for.
17. Statementn– that someone says or writes, especially publicly or officially – çàÿâà, òâåðäæåííÿ; âèêëàä; âèêëàäåííÿ; ôîðìóëþâàííÿ. Policy statement– ïðîãðàìíà çàÿâà. Syn. an assertion.
18. Study n – an investigation and analysis to find out about a particular subject, problem, situation, etc – âèâ÷åííÿ, äîñë³äæåííÿ. Syn. an investigation.
19. Study v – investigate and analyze (a subject or situation) in detail – âèâ÷àòè, äîñë³äæóâàòè: ðîçãëÿäàòè; îáäóìóâàòè, îáì³ðêîâóâàòè. Syn. to examine, to look into/over, to investigate.