Project work

Date: 2015-10-07; view: 814.

Brainstorming Session

Task

You are members of the Marketing Department of Zumospa. Work in groups and brainstorm the points listed in the rough notes. One person in the group should take notes. Then meet as one group and select some of the best suggestions for further study.

1. Does Zumo need a new name? If so, what?

2. Introduce new Zumo varieties for different market segments e.g. Diet Zumo? Other versions.

3. Redesign Zumo bottle/can? If so, how?

4. Create a new slogan. Suggestions?

5. Ideas for TV or radio advertisement? Also, newspapers and magazines?

6. Price – medium range?

7. How to compete against similar products from Coke, Pepsi, Heinz, etc?

8. New market opportunities for Zumo?

9. Create a special division to market Zumo worldwide.

10. Apply to be official sponsor at next Olympic Games.

You work for a magazine chat provides information about products and other issues relevant to consumers. It is your job to evaluate and compare products and prepare reports about them.

With your team:

1. Select the products that you want to compare.

2. Research and describe the features of your chosen products.

3. Describe the benefits of the products for the consumer.

4. Find out if it is possible to buy these products online.

5. Determine the cost of buying these products online as compared with a regular store.

6. Discuss the benefits of both types of shopping.

7. Present your findings to the rest of the group.

8. Hold Questions and Answers (Q&A) session