Exercise 21. Answer the following questions. Discuss the answers.

Date: 2015-10-07; view: 422.

Marketing Plan

This is crucial for a successful movie. Making a movie, no matter how good or how famous its actors and director are, cannot attract much attention if it doesn't create some buzz. That is why it is essential for actors to promote their films and give interviews. Advertisements and other marketing campaigns such as movie trailers, posters, inviting movie critics to the film's premiere and other forms of promotion have turned out to be of utmost importance.

So what makes a successful movie? There are so many factors to be considered. The public's verdict is often subjective. One man's garbage may be another man's gold. It is not possible to please everyone. And even if you have engaged a lot of popular actors there is still no guarantee. But with a great movie storyline, talented and popular actors and directors, sufficient budget and a feasible marketing plan, the movie success will not be far ahead.

2)Explain the usage of the verbs in Present Perfect and Present Perfect Continuous. What is the difference?

1. What do you think is the most important for making a successful commercial movie? 2. Do you remember any commercial successes released recently? 3. What is a box office bomb? 4. Who were the Oscar contenders last year? 5. What is an entertaining movie? 6. Which genres in your opinion are the most successful ones? 7. Give one example of a good movie storyline. 8. Which movies are in the tabloids at this moment? 9. What should a successful marketing campaign look like?