Use the following introductory phrases

Date: 2015-10-07; view: 405.

Read the following article and decide which of these statements the writer would agree with. Why?

Reading

Explain the meaning of the words and word expressions in English.

Key Vocabulary

How could you expand this definition?

A trademark or distinctive name identifying a product or a manufacturer.

Comment on the definition of the term “brand”.

What ideas do you associate with the concept of brand?

1) Before you read the text, make sure you know the following words and phrases, give their Russian equivalents:

1) a trademark / trade mark

2) a sign

3) a legal entity

4) an intellectual property

5) to commence legal proceedings for smth

6) infringement

7) to file suit

8) a service mark

9) to claim rights

10) jurisdiction

11) interchangeably

12) to intend

13) to integrate

14) to reside

15) a brand's identity

16) a tag line

17) mnemonic devices

18) to emerge

19) a strong retailer

20) to compete against

21) to dominate a market

22) an outlet

I assume that…; As I see it,…; In my humble opinion, ….

a) Trademarks are generally distinctive symbols, pictures, or words that sellers affix to distinguish and identify the origin of their products.

b) By making goods easier to identify, trademarks also give manufacturers an incentive to invest in the quality of their goods.

c) Your brand is the source of a promise to your consumer.