Key Vocabulary

Date: 2015-10-07; view: 383.

Share your experience of Internet purchasing.

Think over the advantages of the Internet marketing in comparison with offline marketing.

Work in small groups and share the ideas you associate with the Internet marketing.

Lead-in

Unit 19: Internet Marketing

1) Before you read the text, consult a dictionary to make sure you know the following words and phrases, give their Russian equivalents:

1) cost-effective

2) marketing vehicles

3) intended audience

4) email campaign

5) to click on a link

6) a proactive medium

7) to leverage

8) to tailor

9) to implement

10) software packages

11) e-commerce functionality

12) compelling

13) maintenance