McMakeover Deluxe

Date: 2015-10-07; view: 628.

A. Which of these statements gives the best summary of the ideas in the text?

Read the texts and be ready to do the following assignment.

II. Understanding main points of the text.

I. Read the following text. For each gap, choose the best words A, B or C.

R E A D I N G

Our company makes wooden garden furniture - mainly tables and chairs. Sales are much higher this year because we have spent a lot on (1) …………… . First we did a survey to find out about customer (2) …………… . Then we redesigned all our (3) …………… to include the special (4) …………… that people want. Our (5) …………… included a competition in all the major gardening magazines …………… where the prize was a set of our furniture. Most importantly, we've made sure all our (6) …………… are very competitive because our customers want value for money.

1. A selling B distributing C marketing

2. A wants B needs C uses

3. A products B benefits C services

4. A goods B profits C features

5. A presenting B promotion C persuasion

6. A prices B costs C charges

a) The company realizes that consumer demand is changing. This means the company has to change too.

b) When prices go down for McDonald's products, consumers demand more of them.

McDonald's is getting a makeover. The fast-food force has launched its first restaurant redesign in 30 years. More than 6,000 locations will feature the new look by year's end.

Customers will have three zones to choose from, based on their dining needs. Counter seating will serve eat-and-run customers. Those looking to linger will find soft lighting and plush chairs. Mingling teens can cram tables together in a flexible seating area.

“It's something McDonald's should have done years ago,” says restaurant analyst Howard Penney. The design suggests a certain coffee chain, but Penney says it could give McDonald's an edge over fast-food rivals.