Assignment 6. Match the words with their definitions.

Date: 2015-10-07; view: 579.

intermittent, check, demand, goodwill, feature, gain, item, omit, publicity, count

1) The wants of buyers in the market.

2) To get or obtain something wanted.

3) The business of attracting public attention and of encouraging general feelings of goodwill towards a product or service in order to sell it.

4) A single article or class of articles in a list, account, inventory, etc.

5) The advantage possessed by an established business over a new business. The attractive force that brings in customers.

6) Make sure, that smth or smb is correct, safe, making progress.

7) Say all numbers one after another up to a particular number.

8) Do not include smth in an activity or piece of work, deliberately or accidentally.

9) Smth happening or appearing occasionally or at regular intervals rather than constantly or continuously.

10) A particular part of smth characteristic that it has which you notice because it seems important or interesting.

Assignment 7. Supply the sentences with the missing words.

tarnish, conviction, conveniently, supplement,

involve, attract, ultimate, occasion, engage

1) The amount of fuel is displayed … on a gauge.

2) I tried desperately to … his attention.

3) It was considered inappropriate for a former President to … in commerce.

4) They had to get a job to … the family income.

5) The Oval Office will be used for ceremonial … .

6) The business seemed to … an enormous amount of sales.

7) It turned into a witch-hunt that … the names of many of the country's intellectuals.

8) He knew this action was necessary for the success of the talks.

9) Nothing would budge him from his … that he could run a newspaper successfully.

Assignment 8. Choose the best alternative to complete the sentence.

1) During the commercial … there was an advertisement for a new woman's magazine.

2) The first thing an ad must do is … the render's eye.

3) We need a name for the product which will … to teenagers.

4) Advertising on television is very expensive during … viewing hours.

5) Newspaper advertising … for 45% of the total.

6) Advertisers look at each newspaper's … figures before deciding where to place their advertisements.

Assignment 9. Complete each of the sentences by using the past form of one of the verbs on the left and combining it with one of the words on the right. Use each verb only once. Some words on the right are used more than once.

1) By accident the switchboard operator … her … on the middle of our conversation.

2) After testing everything they finally … … what was wrong with the machine.

3) They … costs … by using less expensive materials.

4) The Finance Department … … the query about discounts.

5) He … the figures … to her so that she could be sure that he had the quantities exactly right.

6) She … … an interesting proposal at the meeting.

7) They … the offer … for a week before making a decision.

8) After ringing up three times I finally … … to head office.

Assignment 10. From the following list choose a suitable adverb to complete each sentence. Use each adverb only once.

absolutely, conveniently, eventually, fully,

satisfactorily, specially, widely, financially

1) Our new office is … located in the middle of the town.

2) I hope the negotiations will be concluded … .

3) This credit card is … accepted so I take it everywhere.

4) Make sure you are … insured when you go to the States.

5) The accountant had to check that the company was … sound.

6) You have been … selected to try out our latest product.

7) I'm sure the Government's policy will … cause a recession.

8) Get this software … free when you buy one of our computers.

Assignment 11. Look at the following sentences:

1. Each price the company might charge will lead to a different level of demand.

2. The same price increase results in a large drop in demand.

Now complete the sentences below matching cause with effect:

1) Price increases can … to … .

2) A sales decrease may … in … .

3) Doubling the advertising budget should … to … .

4) A gradual decline in the market sector has … in … .

5) A reduction in staff salaries will … to … .

Effect:

staff motivation falls

fall in demand

redundancies

sales increase

share price drop

DISCUSSION

1. Can you give an example of manufactur's aids helping individual retailers make sales?

2. Does a neighborhood store in your hometown do any advertising? How? Would you recommend any other advertising?

3. Is advertising as important to small firms as to large ones?

4. Do you agree that good public relations can normally not be purchased? Why?

5. What is meant by saying that product styling can be an indirect sales promotion device?

6. Do you know of a product you or your family prefer because of its packaging and styling?

UNIT 8. PRICING POLICIES

Assignment 1. Learn the following terms:

Assignment 2. Practice the pronunciation of the following words:

to charge, to be subject, particular, fair laws, nationally, clientele, strategy, nature, lining, scene, to exist, to allow, manufacturer, to recognize, special, affluent, conscious, margin, luxury items, percentage, specific, initial, to cover, shortage, to assure, formula, to equal, to figure, based, theory, wage, insurance, actually, to multiply, original, to subtract.

Assignment 3. Read and translate the text: