Assignment 6. Match the words with their definitions.
Date: 2015-10-07; view: 631.
strategy, clientele, markdown, loss leader, profit margin, markup, chain store, target
1) All the people who use the services of a particular firm.
2) The percentage of the wholesale or cost price added to produce the retail or selling price.
3) A deduction in the price of goods to encourage sales.
4) One of a number of similar shops belonging to the same company.
5) A plan of future action which, in a company, is usually decided by senior management.
6) A product sold at a loss to encourage trade.
7) A goal or result aimed at; an objective.
8) The difference between the cost of buying or producing something and the price for which it is sold.
Assignment 7. Supply the sentences with the missing words.
alter, combat, figure, recognize, fair,
assure, affluent, exist, reflect, protect
1) Are qualifications gained in Britain … in other European countries?
2) Their stock prices fell to levels that didn't … the true value of their assets.
3) The Common Law has always … individual rights.
4) Communities who live by hunting and gathering still … .
5) The schools were fighting endlessly to … truancy.
6) He could resign if he wanted and … himself of £156.000 a year pension.
7) This doesn't … the fact that the problem has got to be dealt with.
8) They both come from relatively … backgrounds.
9) They must have made a … amount of money.
10) The five year boy demonstrated the ability to read, write and do simple … .
Assignment 8. What are the synonyms (from the text) of the following words?
to influence
producer
to permit
rival
primary
to defend
benefit
to fight
to change
major
Assignment 9. Complete the following sentences by putting the bracketed verb into the right tense.
1) We (to find) that if a firm has sales of 100.000 dollars and gross margin of 40.000 dollars, it (to have) an average markup on total sales of 40 percent.
2) Critics of price control (to argue) that if profits are restricted the level of investment (to reduce).
3) It is possible that free markets with minimum state intervention (to encourage) competition.
4) The economic organization of every human society (to characterize) by certain social costs and certain social benefits.
5) Public goods (to produce) and to consume in great “lumps” and the users can't (to charge) through the pricing system.
6) Firms (to supply) goods and services motivated by their desire for profits.
7) The important point to notice is that the price mechanism under perfect conditions (to operate) automatically.
Assignment 10. Complete the following sentences by putting it, they, there with an appropriate form of the verb.
1) … (to argue) that a market economy responds more quickly to changing economic conditions in world markets.
2) Overall inflation remained subdued despite exchange rate effects. … (to be) several offsetting factors.
3) … (to continue) to be considerable diversity in economic activity across regions in 1996.
4) … (to be) also a significant pickup in export receipts.
5) … (to be) also a response to a lesser need for working capital.
6) Broader price measures also indicate that inflation rate remained very low. … (to be) about 0,7 percent compared to 1,6 percent in 1998.
7) Nevertheless, … (to be) substantial increases in spending on some goods such as household appliances, furniture and clothing.
DISCUSSION
1. What factors determine the pricing policy?
2. Express your opinion on the nature and computation of markup.
3. Do you agree with the statement “Buyers and sellers are said to be price takers in the sense that all prices are market – determined”?
4. “Monopoly power is the ability of a firm to control its prices”. Do you support this statement? Give your arguments in writing.
UNIT 9. SELLING ON CREDIT
Assignment 1. Learn the following terms:
| sell on credit sell for cash trade credit consumer credit total retail sales finance business transaction credit standing grant credit consumer credit accounts open account charge account charge total charges statement revolving account external indebtedness set an upper limit to the amount specified percentage installment account down payment amount due budget account handle payments remit total price equal payments pay on schedule become overdue eventual losses to the effect that credit status impair reasons for nonpayment turn over collection agency attorney certified copy of the statement delinquent pick the credit customer safe-keeping security bear interest immediate payment hire-purchase agreement loose-leaf sheet true copy corporation tax FIFO (first in, first out) method upturn downturn dip retain incur costs deferred taxation production capacity | продавать в кредит продавать за наличные торговый кредит потребительский кредит общий объем розничных продаж финансировать сделки кредитоспособность выделять кредит кредитные счета потребителей открытый счет (амер.), текущий счет (англ.) кредит по открытому счету записывать на счет суммарные расходы, издержки выписка счета, расчет автоматически возобновляемый счет внешняя задолженность установить верхний предел на сумму специально установленный процент счет для уплаты в рассрочку первый взнос причитающаяся сумма бюджетный счет, счет потребительского кредита обращаться с платежами перечислить общую цену равные платежи платить по графику становиться просроченным возможные (конечные) потери следующего содержания показатель кредитоспособности испортить, ухудшить, подорвать причины для неуплат перепоручить агентство по взысканию адвокат, поверенный (в суде) заверенная копия счета неуплаченный, просроченный выбрать клиента для кредитования сохранение залог приносить залог немедленный платеж договор о купле в рассрочку ведомость со вкладными листами верная копия налог на прибыль корпораций метод обслуживания в порядке поступления подъем, улучшение падение, спад деловой активности незначительное изменение цен удерживать нести расходы отложенное налогообложение производственная мощность |
Assignment 2. Practice the pronunciation of the following words:
axiom, previously, alluring proposition, appeal, competent, final user, basis, currency, coin, to finance transactions, deposit, to exceed, actual, key, throughout, essential, success, basic types, ordinary, to appear, external indebtedness, automatically, to approve, specified percentage, specifically, to design, preferably, practice, installment, due, budget, ordinary, equal, reminder, schedule, to cause, course, overdue, eventual, status, to impair, reason, agency, attorney, to register, certified copy, through, to resort, delinquent, to anticipate.
Assignment 3. Read and translate the text:
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| Assignment 5. Fill in the gaps with the words and expressions from the text. | | | Assignment 5. Fill in the gaps with the words and expressions from the text. |