Complete the following company profile with either the present perfect or past simple tense of the verb in brackets.
Date: 2015-10-07; view: 761.
Present perfect and past simple
Procter & Gamble 1 has been (be) in the soap business since William Procter and James Gamble 2 _________________ (form) their partnership in 1837. In order to raise capital for expansion, the partners 3 ___________________(set up) a corporate structure in 1890, with an appointed president at the helm of the company. It4__________________(undergo) further restructuring in 1955, with the creation of individual operating divisions to better manage their growing lines of products. John E. Pepper 5___________________(lead) the company since 1995, when he was elected Procter & Gamble's ninth Chairman and Chief Executive Officer. The same year, the company 6_____________________(move) from managing the business under two geographic areas, US and International, to four regions – North America, Latin America, Asia, and Europe/Middle East/Africa. Ivory soap, which 7_______________________(become) a common household name, 8_______________________(come) onto the market in 1879. With the introduction and instant success of Tide laundry detergent in 1946, Procter & Gamble 9______________________ (embark) on a strategy of rapid growth into new product lines as well as new markets around the world. The firm's commitment to innovation in technology 10___________________(help) Tide to remain their single brand over the years. Perhaps the product that 11___________________(have) the greatest impact, however, is Pampers, the disposable nappy which they 2__________________(launch) in 1961.
As a result of their aggressive expansion policy, Procter & Gamble sales 13___________________(reach) $10 billion in 1980. Since then the company 14 _________________(quadruple) the number of consumers it can serve with its brands – to about five billion people around the world. In 1998 sales 15___________________(rise) to $37.2 billion.
Read the story about Procter & Gamble again and answer the questions:
How was the company formed? When?
Why did the partners set up a corporate structure?
When did the company undergo further restructuring?
What did the restructuring result in?
Who has led the company since 1995?
How did the managing system change?
What are the main landmarks of the company development?
What is the company policy?
What enabled the company to embark on a strategy of rapid growth?
What product has had the greatest impact?
What did their aggressive expansion policy result in?
How many consumers do they have worldwide?
Task 6. Give Russian equivalents for these phrases:
to form a partnership
to raise capital for expansion
to be at the helm of the company
to lead the company
to elect / to be elected
to become a common household name
to come onto the market
to embark on a strategy of rapid growth
new product lines
the firm's commitment to innovation in technology
to have a great impact
to launch onto the market
to launch into production
the aggressive expansion policy
to serve consumers with its brands
to quadruple the number
| <== previous lecture | | | next lecture ==> |
| Task 5. | | | Vocabulary Notes |