Think ahead
Date: 2015-10-07; view: 369.
Key terms
Vocabulary tasks
Before you read
MARKET AND MARKETING
READING I
INTRODUCTION INTO MARKETING
UNIT 4
| After studying this unit, you should be able to: · define market and marketing · understand the marketing concept and analyze the benefits of marketing · describe market share and define target market · list the components of the marketing mix · speak on types of marketing research |
1.Word building: complete the following table with appropriate derivatives.
| Verb | Noun | Person | Adjective |
| market | |||
| industrialist | |||
| consume | |||
| researching | |||
| produce | |||
| plan | |||
| reselling |
2.There are some collocations with the word ‘market' and ‘marketing' Think of other word-combinations with this word. Use dictionaries to help yourself.
| 1) to launch onto the market | 1) marketing concept |
| 2) to expand the market | 2) marketing research |
| 3) … | 3) … |
| 4) … | 4) … |
| 5) … | 5) … |
| 6) … | 6) … |
1.Choose the Russian equivalents for the following English terms and word expressions.
| 1) requirements of the markets | a) íåïîñðåäñòâåííûé ïîòðåáèòåëü |
| 2) consumer market | b) ðûíîê ïðîèçâîäèòåëåé |
| 3) industrial market | c) ïîòðåáèòåëüñêèé ðûíîê |
| 4) reseller market | d) ðûíîê ïîëóôàáðèêàòîâ |
| 5) ultimate consumer | e) ñûðüå |
| 6) semi-finished products | f) ðûíîê ïîñðåäíèêîâ |
| 7) raw materials | g) òðåáîâàíèÿ ðûíêà |
| 8) institutional market | h) ðûíîê îðãàíèçàöèé |
What do you know about a market? Can you identify different markets?
Text 4.1 Scan the text and name different types of markets.
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| INDEPTH: DISASTER IN ASIA | | | Types of markets |