Concept check
Date: 2015-10-07; view: 441.
1. Define the term ‘market'.
2. What are the requirements of any market?
3. What is the difference between consumer and industrial markets?
4. Fill in the chart and speak about the key characteristics of each industrial market.
5. What are resellers generally concerned about?
6. What is the aim of marketing?
7. Why is marketing important for a firm's success?
8. Why is marketing definition often criticized?
9. What is the marketer's core attention paid to?
10. Read texts 4.1, 4.2 again and decide whether these statements are true or false. Correct the false one.
| 1) There are five key requirements for any market. | T/F |
| 2) Consumers marketers often need to provide their customers with larger amounts of information than industrial marketers. | T/F |
| 3) Members of institutional markets include non-profit organization and foundations. | T/F |
| 4) Resellers may physically change the products they handle to make it more appealing. | T/F |
| 5) Marketers' main concern is not only customers but organisations and stakeholders as well. | T/F |
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| Defining marketing | | | Key terms |