TASK 12

Date: 2015-10-07; view: 469.

The Clear Effect

Ethical Elements

Media Ethics: Issues and Cases lists in several ethical news values believed to be as equally important as the qualities journalists use most that define what is newsworthy, such as timeliness and prominence. On the list is accuracy (combining correct facts with correct words), reciprocity (the Golden Rule) and diversity (covering every aspect of the population fairly).

Combining these ethical elements with the more familiar elements, TIPCUPS = timeliness, interest. prominence, conflict, unusualness, proximity, significance, makes for a more well-rounded and credible story.

The results ethics in print media bring are there for the world to see. For example, if there is a specific newspaper or magazine you are loyal to, it is most likely because it has proven itself to be credible and accurate in your eyes. You believe what they produce because over time they have not steered you wrong. That particular medium has probably been faced with all types of ethical decisions, but has stayed true to journalism's biggest priority – being truthful and accurate above all else.

http://www.ehow.com/about_6239171_ethics-print-media.html

Study the NUJ Code of Conduct (you can find this information on the Internet on the site http://media.gn.apc.org/nujcode.html). How can you comment on the information in the Code.

The NUJ's Code of Conduct has set out the main principles of British and Irish journalism since 1936. The code is part of the rules and all journalists joining the union must sign that they will strive to adhere to it.

Members of the National Union of Journalists are expected to abide by the following professional principles.