UNITS 1-4

Date: 2015-10-07; view: 577.

STOP AND CHECK

Find in the sentences the odd words

Restore the original sentences

Which of the following would motivate you to work harder? Choose your top five and rank them in order of priority. Which ones have you experienced?

If I start my own business I will

Design a five-point plan for being successful.

If he starts working harder

If the workers start striking…

Write a short article for a business magazine entitled either a) Successful business people or b) Successful companies.

If I were a millionaire I would …

bonus, bigger salary, commission, praise, working for a successful company, a better working environment, promotion opportunities, perks or fringe benefits, more responsibility, threat of redundancy, hard-working boss, good colleagues…

1. Complete the passage using the appropriate words or phrases from the box:

to target; media; audience; corporate advertising; product advertising; publicity; advertising agency; image; public relations; to increase

(1)___is an important part of the marketing mix. It is used (2) ___ sales by making the product or service known to a wider (3) ___ and by emphasizing its superior qualities. A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes (4) ___. The different (5) ___ for advertising include television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is the job of an (6) ___.

(7) ___ is not directly concerned with increasing sales of products or services but more with the overall (8) ___ a company wants to present to the public. (9) ___ experts specialize in organizing actions and events which generate positive (10) ___ for companies.

2. Give the Russian equivalents for the following words and word - combinations:

1.

2.

3.

4.

5.

6.

7.

8.

9.