THE POWER OF MTV

Date: 2015-10-07; view: 504.

TEXT 3

Exercise 27. Read the text and answer the questions that follow it.

Writing Task: The adjectives given in the box are often used to describe music. Make up sentences with them expressing your attitudes and uses of different kinds of music.

Model: When I do my homework I like to have gentle background music, it helps me to concentrate. But when I tidy up my room I always listen to loud energetic rhythms which make me work faster.

MTV is a satellite and cable television network which plays pop videos and concerts 24 hours a day. Because of MTV, videos dominate the pop market, and this is a new challenge for pop stars. These days almost all successful pop stars are expected to perform in front of the camera by their managers who make them do it in order to sell records to a world market. Some people in the pop business argue that videos mustn't be allowed to become too important. They worry that pop videos may help people who can dance but have no musical ability, to become successful just because they hire the right director for their video. This criticism doesn't worry kids very much. They watch MTV all the same, no matter what quality the shows are. MTV has plenty of advertisers and over 80 million subscribers all over the world. Kids want MTV.

Answer the questions:

- Has a video ever made you want to buy a record (tape, CD), or not buy it?

- Don't you think that some pop videos are violent or frightening?

- Should advertisements for cigarettes and alcohol be allowed on MTV which is watched mostly by young people?