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Managers are coordinators of economic activities in business organizations. Coordination of group efforts is an essential function in a company, and whoever acts as a coordinator is a manager. Managers do not perform physical tasks which are necessary to produce and sell the goods and services that are the output of the company. All this is done by workers and employees. On the other hand, the latter would be unable to achieve the goal of the organization without the guiding hand of' management.

There are literally thousands of decisions in a company about what is to be done, who is to do it and how it is to be done. It is managers who make these decisions and see that they are implemented.

The duties of a manager include: the determination of the best form of organization, development of a control system, budgeting and forecasting, marketing and sales policies, effective performance of the sales staff, deve­lopment of improved methods for the planning and control of ordering, hand­ling and sorting out of the materials and supplies, determination of wages and salaries, the establishment of incentives for good performance.

The work of managers is, by no means, confined to manufacturing indus­tries. It is indispensible in offices, banks, mercantile establishments, insurance agencies and other similar activities. Speaking about personal qualities of a manager it should be noted that he/she needs energy, good judgment, a sense of reality and a sense of social responsibility. He/she must be persistent in getting at the root of a matter, quick in grasping things and in reaction, and operationally efficient. A manager must be professionally well educated and be knowledgeable in the field of psychology, sociology, management, economics and modern type of business running policy.