Useful Language
Date: 2015-10-07; view: 493.
Unit 9 Selling
| Word | Definition | Translation | Transcription |
| ad | an advertisement | реклама | æd |
| advertisement | a notice, picture, or film telling people about a product, job, or service | реклама | əd vɜː.tɪs.mənt |
| Advertising campaign | a planned series of advertisements to persuade people to buy it or use product or service | рекламная кампания | æd.və.taɪ.zɪŋ kæm peɪn |
| (to) attract customers | To make customers feel interested in something or want to go somewhere | привлекать покупателей | ə trækt kʌs.tə.mərz |
| audience | the group of people together in one place to watch or listen to a play, film, someone speaking | публика | ɔː.di.ənt s |
| authorities | a group of people with official responsibility for a particular area of activity | власти | ɔːˈθɒr.ɪ.ti |
| billboard | a very large board on which advertisements are shown, especially at the side of a road | рекламный щит | bɪl.bɔːd |
| (to) boost sales | to improve or increase sales | подъем продаж | bust .seɪlz |
| cancellation | when someone decides that an organized event will not happen or stops an order for something | отмена (сделанного заказа) ; прекращение | kænt .səl eɪ.ʃən |
| cash | money in the form of notes and coins, rather than cheques orcredit cards | наличные | kæʃ |
| (to) catch | to discover, see or realise something | уловить, понять | kætʃ |
| (to) click on a link | to choose an item on a computer screen by pressing one of the buttons on a mouse | щелкнуть ( кликнуть) по ссылке | klɪk ɒn ə lɪŋk |
| client | a customer or someone who receives services | клиент | klaɪ.ənt |
| credit | a method of paying for goods or services at a later time, usu with some interest | кредит | kred.ɪt |
| direct mailing | the practice of sending advertisement directly to particular people through the post | прямая (почтовая) рассылка | da ɪˈrekt meɪl |
| discount | a reduction in the usual price | скидка | dɪs.kaʊnt |
| (to) enter a market | to start working producing/selling goods in a particular market | Выходить на рынок | en.tər mɑː.kɪt |
| (to) expand | To make something become bigger in size, number, or importance | увеличиваться в объёме, в размерах, в количестве | ɪk spænd |
| (to)expand range of services | to increase the number of services provided | расширить ассортимент услуг | ɪk spænd ðə reɪndʒ əv sɜː.vɪsiz |
| fine (to collect) | certain amount of money exacted as a penalty | штраф | faɪn |
| (to) improve market share | to sell more of your products or services compared with other companies than you did in the past | увеличить долю рынка (удельный вес компании в общем объеме рыночных продаж) | ɪm pruv mɑː.kɪt ʃeər |
| increase | a rise in the amount or size of something | возрастание, рост | ɪn.kris |
| (to)interrupt | to stop a person from speaking for a short period by something you say or do | прерывать, перебивать | ɪn.tərʌpt |
| law | a rule, usually made by a government, that is used to order the way in which a society behaves | закон | lɔ |
| live |
|
| lɪv |
| mayor | a person who is elected or chosen to govern a town or city | мэр | meər |
| non-refundable | That cannot be returned, for example of customers are not happy or change their minds | невозмещаемый | nɒn rɪˈfʌndbl |
| obligation | something that you must do | обязательство | ɒb.lɪˈgeɪ.ʃən |
| (to) offer a discount | To take an amount of money off the usual cost of something | ɒf.ər ə dɪs.kaʊnt | |
| once-in-a-lifetime | describes an experience or opportunity that is very special because it is the only time you will be able to have it | раз в жизни; один раз за всю жизнь | wʌnt .sɪnəlaɪf.taim |
| pastime | an activity which is done for enjoyment | времяпрепровождение, развлечение, | pɑːs.taɪm |
| permission | if someone is given permission to do something, they are allowed to do it | разрешение | pə mɪʃ.ən |
| pollution | damage caused to water, air, etc. by harmful substances or waste | загрязнение | pə lu.ʃən |
| press ads | advertisement printed in newspaper, magazine etc | рекламное объявление в прессе | pres ædz |
| (to) promote a name | to make more people aware of a product, company etc, for example by advertising it | рекламировать, продвигать имя (товара, компании) | prə məʊt ðə neɪm |
| range | a set of products of a particular type | ассортимент | reɪndʒ |
| relocation | The action of moving something, especially a company or its workers, to a new place to work or operate | перемещение, перебазирование | ri.ləʊ ˈkeɪ.ʃən |
| resident | a person who lives or has their home in a place | житель | rez.ɪ.dənt |
| slimming products | some products which are supposed to help person become thinner | товары для похудения | slɪm.ɪŋ prɒd.ʌktz |
| slot | a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts | надлежащее место, место в расписании, интервал времени | slɒt |
| soccer | a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal | футбол | sɒk.ər |
| statistics | information based on a study of the number of times something happens or is present | статистика | stətɪs.tɪks |
| (to)stay ahead of | to stay in front of | оставаться впереди | steɪ əˈhed əv |
| strict | strongly limiting someone's freedom to behave as they wish | строгий | strɪkt |
| (to) sum up | to describe or express the important facts or characteristics about something or someone | резюмировать, суммировать; обобщать; | sʌm ʌp |
| target audience | the group of people that a TV programme, advertisement, etc. is aimed at | целевая аудитория | tɑ.gɪt ɔː.di.ənt s |
| (to) undertake | to do or begin to do something, especially something that will take a long time or be difficult | предпринимать, совершать | ʌn.də teɪk |
| warning | something that makes you understand there is a possible danger or problem, especially one in the future | предупреждение | wɔː.nɪŋ |
| word-of-mouth | the process of people telling each other about something | устный, передаваемый из уст в уста | wɜːd əv maʊθ |
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