Reports.

Date: 2015-10-07; view: 367.

Compare the two following extracts that come from companies' annual

Answer the questions to the text.

1. What is adaptation?

2. Why do we need to adapt to our reader?

3. What is visualizing? What does it involve?

4. What does adaptation usually mean in business situations? Why?

5. Why is adapting to a single reader easier than to many readers?

6. What justifies using short and familiar words in writing?

7. Why do technical terns, acronyms and initials have to be treated with special

caution?

A. Last year our company's total sales were $117,400,000, which was slightly higher than $109,800,000 total for the year before. After deducting for all expenses, we had $4,593,000 left for profits, compared with $4,593,000 for 2006. Because of these increased profits, we were able to increase our annual dividend payment per share from 50 cents paid over the last ten years.

B. The corporations investment and advances in three unconsolidated subsidiaries and in 50-percent owned companies was $42,200,000 on December 31, 2006, and the excess of the investment in certain companies over net asset value at dates of acquisitions was $1,760,000. The corporation's equity in the net assets as of December 31, 2005 was $41,800,000 and in the results of operations for the years ended December 31, 2005 and 2004, was $1,350,000 and 877,900 respectively.

1. The writer of which report views the readers as people who are not fully

informed in finance? Why?

2. To what types of readers (professions) were these two reports adapted?

3. Which of the writers was right?