Plan for Revision Units 4-7

Date: 2015-10-07; view: 345.

The Business (Upper-Intermediate)

20-22 March, 2012.

Unit 4 ‘TEAM BUILDING'

1. Different types of team-building workshops. (B)

2. Four key lessons of team building. (B)

3. Employees usually do not complain about team-building efforts. Why? (B)

4. Different types of charts (10 types); Gantt Charts.(B)

5. Which characters would be more difficult to manage? Name some. (B)

6. Four main principles of constructive criticism. (B)

7. Can the same business methods and ethical standards be applied all over the world? (B. Case)

8. What does team building involve? (SB. 4 items)

9. What does team work involve? (SB. 4 items)

10. Three types of the leadership style. (SB)

11. Skills the leader needs. (SB)

12. Four types of team development. (SB)

Unit 5 ‘MARKETING AND ADVERTISING'

1. Ad Robinson's experiment. What is main business of Viral Factory? (B)

2. How do viral ads spread? (B)

3. Viral video advertising will become a mainstream? Why? (B)

4. “Funnel principle” of viral marketing and advertising.*(B)

5. Two marketing concepts. (SB; M&M 3.3)

6. 4 Ps of marketing. Name and convert them into 4 Cs. (B)

7. What principles are taken into consideration in marketing coherency? (B)

8. Participants (10) involved in Market structure. (B; M&M 3.4; 3.5)

9. Maslow's marketing filter.*

10. 4 stages in a consumer's decision to buy a product (AIDA). Different types of advertising. (M&M 3.22; B)

11. Main features of a successful salesperson. (SB)

12. What are important principles of sales techniques? (SB); How to make customers love you? *

Unit 6 ‘ENTREPRENEURSHIP'

1. If you want to launch a new business, what is the best way for raising capital? (B)

2. What are main types of investors? (B)

3. What are main principles for developing your own ideas? (B)

4. What source of business funding is the best one? (B)

5. Who are business angels? (B)

6. Who are venture capitalists? (B)

7. What is the only way for a sole proprietor to reach long-term success? (B)

8. What will venture capitalists or sponsors ask in return for sponsorship? (B)

9. Sources the entrepreneur can use for funding. (B)

10. What will business plan typically include? (SB)

11. How to deal with questions? (Giving Presentations) (B)

12. What is the difference between managers and entrepreneurs? *(M&M 1.1)

Unit 7 ‘FINANCE'

1. 3 main types of financial documents. (B)

2. What is the difference between forensic accountants and accountancy professionals? (B)

3. Are people negative or positive about accountancy in general? (B)

4. To what extent do you think accountancy is a good career choice? (B)

5. What does extreme accounting involve?*

6. What are 3 reasons for accountancy's traditional image? (B)

7. What are 3 reasons for accountancy's image improving? (B)

8. What three personal characteristics do forensic accountants require? (B)

9. What are3 financial statements that companies have a legal obligation to produce? (SB)

10. Three activities that a statement of cash flows focuses on? (SB)

11. What does the income statement present? (SB)

12. Main elements of the Balance Sheet. (SB)

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1 The notes:

B – “The Business”; SB- “Subject background”; M&M –“Management and Marketing”; * - Internet Research