Exercise 39 Answer the following questions. Discuss the answers.

Date: 2015-10-07; view: 514.

Marketing Plan

This is a critical part of a successful movie. Making a movie, no matter how good or how famous its actors and director are, would not attract much attention if it won't create some buzz. That is why it is essential for actors to promote their films and attend interviews. Advertisements and other marketing campaigns such as a movie trailer, posters, inviting movie critics to the film's premiere and other forms of promotions are of utmost importance.

So what makes a successful movie ? There are so many factors to be considered. The public's verdict is often subjective. One man's garbage maybe another man's gold. It is not possible to please everyone. And even if you have all of the popular actors aligned there is still no guarantee. But with a great movie storyline, able and popular actors and directors, sufficient budget and a feasible marketing plan, the movie success will not be far behind.

1. What do you think is the most important for making a successful commercial movie? 2. Do you remember any commercial successes released recently? 3. What is a box office bomb? 4. Who were the Oscar contenders last year ? 5. What is an entertaining movie? 6. Which genres in your opinion are the most successful ones? 7. Give one example of a good movie storyline. 8. Which movies are in the tabloids at this moment? 9. How should a successful marketing campaign look like?