Choose the right article.

Date: 2015-10-07; view: 621.

…role of …author and his or her copyright .

…biochemist takes …job with … good company. He or she joins … laboratory working on her beverages and, along with …colleagues, develops … new state for … fizzy drink. It may go on to be … huge success, perhaps as popular as Coca-cola, or … dismal failure, but … production details and … formula will continue to belong to … company for whom he or she was working when … product was first created. Should that person subsequently leave … company, …recipe will stay behind.

Publishers, on … other hand, have to deal with individual creators. Every manuscript they consider enjoys copyright owner by … author (unless … author is … employee and creates … work in …course of employment); … book has been written or prepared by that person, and he or she has enforceable rights over its future.

7. Fill in the prepositions where necessary:

… 1992 nearly 79000 new books and new editions were published inthe UK. Even a smallish bookshop, if computerized, will probably have as many stock items … its records as a large supermarket. Yet there are relatively few strongly identifiable brands to divide … this output. Back …1980 the Lost sales Survey found that half the unsatisfied demand it identified was the result …too many books … circulation, insufficiently differentiated.

There seems to be unanimity … the fact that there are too many books, so what can be done about it? Several publishing houses have made firm commitments to reduce their output. Removing long-term uncommercial propositions … the lists will save money, as the reduction … costs …non-production will outweigh the loss …sales revenue But … many companies basic expenses (… example, building rental, staff overheads,) are based … existing sales levels, and as management will be reluctant to see those sales revenues drop, they may conclude that the margins … the other titles produced must be improved. This means that, … each title published, more … the print run must be sold and/or discounts … the trade must be lower.