|
Concept CheckDate: 2015-10-07; view: 612. SWOT analysis internal factors competitors external factors core competencies A SWOT analysis is used by management to analyze and estimate a company's economic situation in order to reduce a risk of being acquired. SWOT stands for strengths, weaknesses, opportunities and threats. In formulating its strategy, a company should look at its strengths and weaknesses in relation to its 1) …, which characterise the current situation of the company. For example, a good sales team is a strength and poor internal communication is a weakness. The company should also look at future opportunities and threats in its environment: the strength of competitors, government regulation, the way that society is changing etc. These are 2) … . For example, a change in a country's legislation on broadcasting might present an opportunity for a group that wants to buy a television company there. The change would probably also pose a threat to existing broadcasters. The way that a company organises and combines its human resources, know-how, equipment and other assets are 3) … .These are 4) … . 1. In what terms can takeovers be described? Why? 3.What is the difference between various defensive tactics? 5.What does SWOT stand for? What is its role in protecting a company against hostile acquisitions?
|