C Complete the sentence

Date: 2015-10-07; view: 692.

B Word search

A Synonyms

Vocabulary tasks

В How the text is organized

These phrases summarize the main idea of each paragraph of the text. Match each phrase with the correct paragraph.

a. one reason for changes in Honda's strategy

b. Honda's original strategy

c. Ford's new strategy

d. Conclusion

e. Honda's new strategy

f. Ford's original strategy

g. the advantage of Honda's original strategy

h. introduction

i. Ford's new strategy in detail

j. another reason for Honda's new strategy

1. The word “headquarters” (para 2) is used to describe the central, controlling part of a large, international company. What other word is used in the same paragraph with a similar meaning?

2. Honda and Ford manufacture cars. What other phrase is used to describe what they do?

3. Honda produces both cars and motorcycles. What is a general word for both of these?

Find a word or phrase in the text that has a similar meaning.

1. when a company makes a product in big volumes to reduce costs

…economies… of… scale…

2. factory in which cars are produced

p………………… u…………………

3. independence

a…………………

4. needs or demands

r…………………

5. head of a company responsible for strategy rather than day-to-day management

c…………………

6. consist of or be made up of

c…………………

7. financially independent

s………………… - s…………………

8. total of a company's production

o…………………

Use an appropriate word or phrase from Exercise B to complete each sentence.

1. The company ........................ three divisions-cars, trucks and commercial vehicles.

2. Each division has a lot of ………………… to decide its own strategy.

3. Companies seem to change their ………………… every few years in response to changing economic and market conditions.

4. Our total ………………… of cars from all our factories in Europe went down last year.

5. We need to develop products that meet the ………………… of the market.

6. Big car makers now produce different models based on the same platform in order to achieve ………………… .

7. All the main Japanese car makers have ………………… in Europe.