Look through the list of words carefully. Translate all the terms and be ready to explain them in English. Learn the terms and be sure you know how to use them.
Date: 2015-10-07; view: 402.
Is corporate strategy an essential part of a company's success? Can you think of any kind of a company which can be run without corporate strategy successfully?
WORDLIST FOR UNIT 5
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| Terms and expressions | Translation or explanation | |||||
| p. 38 | Alternative, substitute (n) | ||||||
| Backup, contingency (n) (contingency planning) | |||||||
| Competitor, rival, opponent (n) | |||||||
| Feasible (adj) | |||||||
| Incentive, inducement (n) | |||||||
| Overall plan, strategy (n) | |||||||
| Stakeholder, vested interest, (additional: concerned party, involved person) | |||||||
| Ally (n) | |||||||
| Consolidate vs. diversify (v) | |||||||
| Inflation vs. deflation (n) | |||||||
| Competition vs. monopoly (n) | |||||||
| Market share (n) | |||||||
| A fall of (10,000 tons) (n) | |||||||
| A fall in smth (n) | |||||||
| To fell by (10, 000 tons; 30 %) (v) | |||||||
| p. 39 | Ishikawa (fishbone, herringbone, cause-and-effect) diagram, Fishikawa (n) | ||||||
| Mind map (n) | |||||||
| Histogram (n) | |||||||
| Organogram (n) | |||||||
| p. 40 | Cover (v) | ||||||
| Stand for (v) | |||||||
| p. 42 | Relevance (n) | ||||||
| Relevant, irrelevant (adj) | |||||||
| p. 44 | Rise (v, n) | ||||||
| Increase (v, n) | |||||||
| Grow (v), growth (n) | |||||||
| Improve (v), improvement (n) | |||||||
| Soar (v) | |||||||
| Boom (v, n) | |||||||
| Decrease (v, n) | |||||||
| Decline (v,n) | |||||||
| Worsen (v) | |||||||
| Drop (v, n) | |||||||
| Plunge (v, v) | |||||||
| Plummet (v) | |||||||
| Stay the same, remain at…, not to change, to be unchanged, (additional: show no change) | |||||||
| Slightly (adv) | |||||||
| Gradually (adv) | |||||||
| Steadily (adv) | |||||||
| Significantly (adv) | |||||||
| Sharply (adv) | |||||||
| Dramatically (adv) | |||||||
| Arguably (adv) | |||||||
| Regrettably (adv) | |||||||
| Contend (v) | |||||||
| additional | Markedly (adv) | ||||||
| Rapidly (adv) | |||||||
| Steeply (adv) | |||||||
| T 1.24 | MNE | multinational enterprise | |||||
| PESTEL | political, economic, social, technological, environmental and legal | ||||||
| Government controls (n) | |||||||
| Broadband uptake (n) | |||||||
| Rules on smth (n) | |||||||
| T 1.25 | A virtual monopoly (n) | ||||||
| New entrant (in the market) (n) | |||||||
| T 1.26 | Fall back on (v) | ||||||
| T 1.29 | Undercut, lower (prices) (v) |
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| Make up a dialogue. | | | THE WORKSHOP OF THE WORLD |