E) In groups of three or four, share summaries by exchanging papers. Did your classmates choose the same details that you did?

Date: 2015-10-07; view: 473.

D) Summarize the article. Try to eliminate all details and examples.

To summarize, follow these steps:

· Read the passage several times.

· Decide on the essential points;

· Write down key words and expressions that remind you of these essential points.

· Expand your key words into a sentence or two.

14. a) Read the information about one of the World's richest men Ingvar Kamprad, IKEA founder and restore missing questions:

1) Q: ……………………………………………………………

- I was born in the south of Sweden in 1926 and raised on a farm called Elmtaryd, near the small village of Agunnaryd. At an early age, I learned that I could buy matches in bulk from Stockholm and sell them at a fair price, but a good profit. I reinvested my profits and expanded to fish, seeds, Christmas tree decorations, and pens and pencils. At age 17, my father gave me a nice reward for doing well in school. What did I spend it on? I founded IKEA.

2) Q: ………………………………………………………………

- The name IKEA was formed from my initials (I.K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where I grew up. I continued to expand my business to a variety of goods, including wallets, watches, jewelry and stockings. When I outgrew my ability to call on my customers individually, I converted to a sort of makeshift mail order operation, hiring the local milk van to make deliveries.

3) Q: …………………………………………………………………

- The Greatest Mistake of My Life: During my teens, I attended some pro-Nazi meetings. When this was uncovered in 1994, I said, "This is part of my life I bitterly regret...after a couple of meetings in pure Nazi style, I quit." In a letter to employees titled "The Greatest Mistake of My Life", I asked forgiveness, and I devoted two chapters to it in my 1998 book, The History of IKEA.

4) Q: ……………………………………………………………….....

- In 1947, I introduced furniture into the IKEA product line. The use of local manufacturers allowed me to keep costs down. The furniture was a hit, and in 1951, I decided to discontinue all other product lines and focus on furniture. In 1953, the first IKEA showroom opened. It came about because of competitive pressures. IKEA was in a price war with its main competitor. The showroom allowed people to see it, touch it, feel it, and be sure of the quality before buying.

5) Q: …………………………………………………………

IKEA has now become known worldwide for its innovative and stylish designs. Almost all IKEA products are designed to for flat packaging, which reduces shipping costs, minimizes transport damage, increases store inventory capacity, and makes it easier for customers to take the furniture home themselves, rather than needing delivery. But the original reason for it was competitive pressure from IKEA's competitors to their suppliers, who actually boycotted IKEA, forcing IKEA to do it themselves.

6) Q: …………………………………………………………

- I have been extremely shrewd in creating IKEA's organizational structure. It is owned ultimately by a Dutch trust controlled by the Kamprad family, with various holding companies handling different aspects of IKEA's operations, such as franchising, manufacturing, and distribution. IKEA even has an investment banking arm. I have repeatedly resisted pressure to take the company public, feeling that it would slow their decision-making processes that have allowed their phenomenal growth.

7) Q: …………………………………………………………

- On the one hand, I have a reputation for being, well, "cheap". I take the subway to work, and when I drive, it's an old Volvo. Rumor is that when I stay in a hotel, if I feel the urge to drink one of those expensive sodas from the wet bar, I replace it later with one picked up from a nearby convenience store.

b) Sum up what you've learned from the text about Ingvar Kamprad; limit your summary to 25-30 words.

c) Share summaries by exchanging papers. Did your classmates choose the same details that you did?

d) Act the dialogue.

15. Render the text: