B) Explain in your own words the meaning of these terms.

Date: 2015-10-07; view: 444.

c) Match the definitions and see if you were right:

1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Not to be confused with marketing or public relations.

2. Individuals who back emerging entrepreneurial ventures, usually as a bridge to get from the self-funded stage to the level of business that would both need and attract venture capital.

3. A formal estimate of the value of something on the open market. It also describes how the estimation and conclusion of value was made.

4. Copyright is a form of protection for published and unpublished literary, scientific and artistic works that have been fixed in a tangible or material form.

5. The inquiry process of obtaining sufficient and accurate disclosure of all material documents and other information which may influence the outcome of the transaction.

6. A person who organizes, operates, and assumes the risk for a business venture.

7. The exchange of a product or service for money. Also refers to the profession of that activity or a department within a company that performs that activity.

8. An ongoing relationship between two businesses in which they combine efforts for a specific purpose.

9. A form of legal protection for words, names, symbols, sounds, or colors that distinguish goods and services. Trademarks, unlike patents, can be renewed forever as long as they are being used in business.

7. Translate the sentences into Russian:

1. She pulled my latest acquisition from the bottom shelf and gazed at the cover.

2. Acquisitions made by the arms of the State belong to the State alone.

3. There is no appeal from a verdict of the higher court.

4. For the proof of the existence of the conscience, we appeal to the consciousness.

5. How many students have enrolled for this course?

6. We're in the market for a new house.

7. There's no market for these goods.

8. We will let you have the report as soon as we have assembled all the data.

9. The company has abandoned plans for further expansion.

10. There was pandemonium in court as the judge gave his summing up.

11. I was an evangelist for digital cameras.

12. One of my students collaborated with me on this book.

13. There is a strain of weakness in him.

14. It was a tremendous coup for the local paper to get an exclusive interview with Prince Charles.

15. A master coup, which decides the game.

8. a) Read the text: