A Synonyms

Date: 2015-10-07; view: 1000.

Vocabulary tasks

В How the text is organised

A Understanding main points

Reading tasks

1. Read the text about two car companies' global strategies and say which of these statements apply to Ford and which to Honda.

a. now has a strategy of decentralisation Honda

b. now works in multi-disciplinary teams for car design and development

c. has always worked in multi-disciplinary teams

d. produces more cars abroad than in its home country

e. used to be very decentralized

f. used to be very centralized

g. has divided the world into four regions

h. designs and develops all its small cars in Europe

i. has always been flexible and able to respond to change

2. According to the ideas in the text, why do car companies now need to have a global strategy?

3. How did the two companies change their strategies?

These phrases summarise the main idea of each paragraph of the text Match each phrase with the correct paragraph.

a. one reason for changes in Honda's strategy

b. Honda's original strategy

c. Ford's new strategy

d. Conclusion

e. Honda's new strategy

f. Ford's original strategy

g. the advantage of Honda's original strategy

h. introduction paragraph I

i. Ford's new strategy in detail

j. another reason for Honda's new strategy

1. The word “headquarters” (line 17) is used to describe the central, controlling part of a large, international company. What other word is used in the same paragraph with a similar meaning?

2. Honda and Ford manufacture cars. What other phrase is used to describe what they do?

3. Honda produces both cars and motorcycles. What is a general word for both of these?