B Understanding details

Date: 2015-10-07; view: 613.

A Understanding main points

Reading tasks

Read the text about Dell's plans to assemble PCs in South America and answer these questions.

1. Is the writer generally positive about Dell's chances of success in its South American venture?

2. Why has Dell decided to attack the South American market?

3. Based on the information in the text, which country is the odd one out, and why?
a) Colombia b) Argentina c) Brazil d) Paraguay e) Uruguay

4. Why has Dell chosen to locate its manufacturing plant in Brazil?

5. Which of the following “challenges” facing Dell are mentioned in the article?

a) unreliable transport networks e) large distances

b) poor productivity f) high import tariffs

c) political instability g) terrorism

d) high inflation h)well-established competitors

Mark these statements T (true) or F (false) according to the information in the text. Find the part of the text that gives the correct information.

1. Dell will sell only in the big cities. F

2. Dell already sells computers in South America.

3. The company also produces PCs in Mexico.

4. It plans to import all the components it needs.

5. Ford and Volkswagen have been operating in South America for some years.

6. Considering South America as a single market is not an easy strategy.

7. To meet “local content criteria” Dell must use a certain percentage of components produced locally.

8. Dell hopes to sell its computers duty-free in many countries.

9. Delivery systems in Brazil are better than in other parts of South America.