Convenience goods

Date: 2015-10-07; view: 430.

By consumer's buying habits

Final goods can be classified into the following categories, which are determined by the consumer's buying habits:

1. Convenience goods

2. Shopping goods

3. Specialty goods

4. Un-sought goods

Convenience goods are goods which are easily available to consumer, without any extra effort are convenience goods. Generally convenience goods come in the category of nondurable goods such as fast foods, cigarettes and tobacco with low value. Convenience goods are mostly sold by wholesalers or retailers, so as to make them available to the consumers in good or large volume. Convenience goods can further be categorized into:

· Staple convenience consumer goods

· Impulse convenience consumer Goods

Staple convenience consumer goods are those kinds of goods which come under the basic necessities of the consumer. These goods are easily available and in large quantity. Examples include milk, bread, sugar etc.

Impulse convenience consumer goods are the goods which do not belong to the priority list of the consumer. These goods are purchased without any prior planning just on the basis of the impulse are called impulse convenience goods. Examples include potato wafers, candies, ice creams, cold drinks etc.