The Position

Date: 2015-10-07; view: 466.

Who we are

At Roche, 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity, and on seeing each other's differences as an advantage. To innovate healthcare, Roche has ambitious plans to keep learning and growing – and is seeking people who have the same goals for themselves.

Major Responsibilities and Accountabilities

• Digital Strategy: develop overall digital marketing strategy for the Diabetes Care division and implement it according to the planned budget; identify new development opportunities in the online environment.
• Website maintenance and development: update brand's website on a regular basis; fix various issues; continuously improve website design, functionality, and technical qualities; identify opportunities for the website development.
• Content management: create interesting and relevant content; adapt, localize, rewrite, and edit articles; prepare materials for publication; promote materials on the web.
• E-mail Marketing: prepare, publish, and promote monthly newsletters.
• Search Engine Marketing: develop PPC and banner ad campaigns; ensure max reach and CTR at min cost; control results.
• Search Engine Optimization: work in collaboration with the external agency to ensure the best visibility of brand's web site for specific keywords.
• Social Media Marketing: work in collaboration with other colleagues and an external agency to increase awareness and promote communication in Social Media.
• Web Analytics: continuously monitor performance; develop KPI; analyze and report results.
• Competitors Analysis: maintain a comprehensive overview on competitor activities in the Internet and develop action to address them.
• Other responsibilities:

- support the marketing team on various marketing related projects

- support and/or participate in the running of local and international events, congresses, and conferences (symposia)

- assist in the pharmacy segmentation project