Background

Date: 2015-10-07; view: 900.

Company

Case study Texan Chicken: Work out a strategy to save a failing fast food

Identifying needs Stating future actions

Disagreeing Making a decision

We should sell out as soon as possible I'm worried about the store's location

Making a suggestion Expressing doubt

Can you bring us to the date? You're absolutely right.

Asking for the facts Agreeing

Communication skills

Listen to the tape and discuss the options and possible outcomes of the situation with the Gordon Brown Ltd in the context of their business.

1. Diversification into different sectors.

2. Expansion into new markets.

3. Relocation of part of the business (production / head office etc.).

4. Acquisition by a larger company.

5.Closure of part of the business due to contraction.

Can you give us the background? I totally agree with you.

Where do we stand with?

Why don't we sell out? I'm not sure about it.

I don't agree with that all. The solution, then, is to keep the

I totally disagree. store going.

I think on balance we feel we should

keep the store going.

We've got to get more information. So, the next thing to do is

We need more information about… What we've got to do now is ….

Texan Chicken was founded by Eva and Ramon Martinez. They have had no previous experience in the restaurant industry. They opened their first restaurant in West London, and within five years had built up a chain of 40 outlets, using a franchising system.

The reason for their success was the quality of their product. Their delicious fried chicken was based on a recipe that Ramon had discovered when traveling in Texas.

It was served with a sauce which varied from mild to very hot, depending on the customer's taste. All the restaurants offered a take-out service, which was popular with customers.

When Texan Chicken went public the share price rose by 120% within a week. There seemed to be no limit to Texan Chicken's profits and expansion.