Read the text and speak on the questions.

Date: 2015-10-07; view: 425.

Starting up

Unit 6 Goal-setting

Words to remember:

deficiency – ошибка, недостаток

to accomplish the task – выполнить задачу

to contribute to – вносить вклад, содействовать

to rank the tasks – ранжировать задачи

to quantify – оценивать, подсчитывать

feedback – обратная связь, ответная реакция

to be committed to – иметь обязательства перед

to liaise – поддерживать тесную связь с

to give guidance to – руководить

durability – прочность

to judge – выносить суждение, давать оценку

to link – связывать

to emphasize – подчёркивать

to review – пересматривать, перепроверять

to identify with – разделять взгляды, убеждения, проблемы с

to identify somebody with something – быть связанным с

to scrap – избавляться от; сдавать на слом

Case problem: Goal-setting at Taylor Food

Ralph Taylor is quite pleased with the results of planning in his newly renamed company, Taylor Foods. As he explained to the instructor who introduced him to planning, “I'm very pleased with what planning did for us at Taylor. We were an old company faced with the declining market. A few strategies and – we're now a multiproduct firm in an expanding market”.

“Are you experiencing any problems with planning?” asked the management professor. Taylor replied, ”I sure am. We are having problems in getting our people to personalize the planning process. They tend to regard planning as something that the owner should be doing rather than something they should be doing. Here are some notes I took from my planning meeting with Max Bloom, the sales manager for meats. He told me something to this effect: “My plans are to beat out the competition and beat them good and to sell all the meat I can. Beyond that I have no plans. Each day I try to do my job the best I can.”

Fascinated by what he heard, the professor asked for more evidence about planning problems within Taylor Meats. Taylor responded, ”Well, here are my notes from my planning conference with Georgia Anderson, my sales manager for nonmeat products. She said something of this nature: “My plans are for my department to become the best it can be. But most of the things I would have to do to accomplish this are beyond my control. It's your job, Ralph, as the owner, to provide the budget so we can be tops in our area. Planning in a small company is really the owner's responsibility.”

Taylor asked the professor, “Do you get my point about my sales managers not taking personal responsibility for planning?” The professor replied, “Maybe the situation isn't as hopeless as you think”.