Unit 7 Motivation and performance appraisal
Date: 2015-10-07; view: 450.
Have a positive meaning, others have a negative meaning.
The words below can be used to describe inventions or new ideas. Some of them
Guidelines for presenters
1. Introduce your team. Outline the structure of you presentation.
2. Describe the product design, features and consumer benefits.
3. Describe the product's target market.
4. Mention other competing products.
5. Present your strategy for the new product. For example:
*branding, packaging, other product features (guarantee, durability, etc)
*pricing strategy
*distribution (What sales outlets will be used?)
*promotion (What advertising, product launch and sales promotion?)
6. Describe any ideas for television or radio commercials.
efficient pointless feasible brilliant ridiculous
viable beneficial impractical marketable useless
ingenious obsolete revolutionary ground-breaking
clever uneconomical user-friendly cheap-looking
Words to remember:
to treat employees – îáðàùàòüñÿ ñî ñëóæàùèìè
ingenious – ãåíèàëüíûé, õèòðîóìíûé
ingenuity – èçîáðåòàòåëüíîñòü
inherent dislike of – âðîæä¸ííàÿ íåëþáîâü (íåïðèÿçíü) ê
to coerce – ïðèíóæäàòü, çàñòàâëÿòü
to assume – ïðåäïîëàãàòü
to perform to maximum potential – ðàáîòàòü ñ ìàêñèìàëüíîé îòäà÷åé
to sustain life – ïîääåðæèâàòü æèçíü
context – êîíòåêñò (îêðóæåíèå)
content – ñîäåðæàíèå
repetitive job – ðóòèííàÿ ðàáîòà
affiliation – ïðèíàäëåæíîñòü
esteem – óâàæåíèå, ïî÷¸ò
Starting up
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| Background | | | Summarized these two approaches and named them Theory X and Theory Y. |