Dialogue 2.
Date: 2015-10-07; view: 542.
Dialogue 1.
Task 37. Work with a partner and complete the following dialogues. Act them out.
| A: | Good afternoon! My name is Nick Brown. Last week I applied for a position of a marketing manager. I have an appointment with the human resources manager. |
| B: | Could you, please, wait a minute? I'll check if Mr. Jones is free now. OK, Mr. Brown. You may come in now; Mr. Jones is waiting for you. |
| A: | Thank you very much. |
| B: | Oh, good afternoon, Mr. Brown. Please, take a seat. I really don't have too much time, so I'll start with the most important questions right away, if you don't mind. |
| A: | ……………………………………………………….......................................... |
| B: | So, the first question is: I see from your resume, that you have worked in the sphere of marketing. What do you think about marketing activities of the most of Ukrainian companies at present? |
| A: | Well, ……………………………………………………………...……………. |
| B: | OK. And what, do you think, is the main aim of marketing? How can marketing eliminate the risk in business? |
| A: | ……………………………………………………………………..………....... |
| B: | And what do you consider to be the main aim of marketing when talking about consumers' needs? |
| A: | That's simple! ……………………………………………...…………………... |
| B: | Well, Mr. Brown. Your theoretical knowledge seems to be really very deep. We invite you to work in our company and show us your good practical skills as well. You can start tomorrow. |
| A: | ………………………………………………………..…………………........... |
| B: | Good bye! And, please, don't be late tomorrow. |
| A: | Hello, Sue. How are you doing? |
| B: | Hi. I'm fine, thanks. And actually I would even say that things are great! I've got a new job and I'm really very happy about that. |
| A: | Really? What are you doing? |
| B: | I work as a marketing manager for a large company. |
| A: | Hmm… Sounds really interesting. I always wanted to know more about this kind of job, but if I'm not mistaken your main task is to make a product more popular by making some advertising campaigns or something like that. Right? |
| B: | Well, not really. There is much more work involved except advertising. First of all, a marketing manager must ………………………………….….. |
| A: | I see, and what do you mean when you are talking of promotion? |
| B: | ………………… Besides, a marketer is involved in communication with a consumer which very often helps to make the segmentation of the market. |
| A: | Are you trying to say that there is no single market? Is it really split into small pieces? |
| B: | Well, not really. Market is divided into the so-called segments according to different criteria. ………………….. |
| A: | Hmm, does advertising campaign finally come next? |
| B: | More or less, yes. You can start producing advertisements, but you need to remember about product life-cycle according to which …………..………… |
| A: | That sounds really interesting. I never thought that job of a marketing manager involves so many duties. |
| B: | Well, it does, but it's really very interesting, believe me. Unfortunately I have to go now, but if you still want to know more you can call me. I'll be really glad to help you. |
| A: | Thanks. I'll call you for sure. Bye! |
| B: | Bye, Nicolas! It was nice to see you! |
| <== previous lecture | | | next lecture ==> |
| Dialogue 4. | | | Task 38. Role plays. |