Task 9. Read the text “Customer Integrated Systems” and translate it.

Date: 2015-10-07; view: 409.

Task 7. Read the text “Ski Aspen” and translate it.

Task 8. Find answers to the following questions in the text and write them down:

1. What does Aspen Skiing Co. do to make certain you ski Aspen?

2. What can help you in deciding where to ski?

3. What kind of information can you find when connected to Aspen's Web site?

4. Can you reserve a room?

SKI ASPEN

Aspen Skiing Co. wants your business and it's using IT in innovative ways to make certain you ski Aspen when you're in Colorado. For people already on the slopes Aspen has set up four multimedia touch-sensitive kiosks that can show you views from the tops of local mountains and give you up-to-the-minute weather reports.

And if you're trying to decide where to ski, try connecting to Aspen's Web site at http://www.aspenonline.com. Once there, you can check current ski conditions, shopping area, dining places, cultural festivities or directions to Aspen, local banks and ATMs. You can even view skiing video clips.

While you're online with Aspen, you can also reserve a room at the lodge. Aspen even plans to add photos to show you exactly what your room looks like and the view you'll have from your balcony. Now that's an innovative use of IT.

Task 10. Find answers to the following questions in the text and write them down:

1. What does the term “customer integrated system” mean?

2. What task can you perform with the aid of ATMs?

3. Where else are CISs used?

4. What are the ways to order any product you want?

CUSTOMER INTEGRATED SYSTEMS

Acustomer integrated system(CIS) is the system that places technology in the hands of an organisation's customers and allows them to process their own transactions. Automated teller machines (ATMs) are perhaps the most common example of a CIS. ATMs provide you with the ability to do your banking anywhere at any time. Banking by ATM, you can check your account balance, transfer money from one account to another, and even withdraw money from virtually anywhere in the world. You can perform these tasks because the worldwide ATM network structure handles all the communication between you and your financial institution.

Banks aren't the only organisations that are taking advantage of CISs. Colleges and universities are using CISs to allow students to register for classes by touch-tone telephone. Convenience stores use them to allow customers to pay for gas at the pump insteadof inside. You may even be able to pay your utility and telephone bills electronically from your home computer.

If you need a good example of a customer integrated system, just cruise the Internet for a while. There, you'll find the ability to order almost any product imaginable, from automobiles to clothes and numerous ticket-selling agencies.