Keep evolving.

Date: 2015-10-07; view: 448.

Jon Hurwitz left guidebook publishing to start a business designing graphics for stores and restaurants, a skill he mastered in his first pursuit. And when Michael Tentnowski found that he enjoyed starting a venture more than running one, he hired an assistant to manage the company. He now coordinates Virginia Tech's small-business development program in Blacksburg.

Another example of an entrepreneur whose business is evolving is a recent Temple grad who started a salon specializing in braiding children's hair. Her salon was a hit with busy professional moms and she plans to open more. But she's also now targeting a new, untapped market: home-bound senior citizens.

"Try experimenting with a lot of things," suggests Chapman. "Take risks and play around with stuff. After all, what's the downside?" he says. You can always get a regular job if you find that entrepreneurism isn't for you.

v Comprehension check

o Answer the following questions using information from the article to support your ideas. Remember to use the article vocabulary to the maximum:

1. What can form the basis for a new business?

2. What can serve as a great source of ideas?

3. What tactic is the best for getting started?

4. Why should you let your business fund itself?

5. Are credentials and experience of any importance in your own business?

6. What skills are necessary to start a business?