EXPERT REVEALS NEW MOBILE DANGERS

Date: 2015-10-07; view: 504.

Newspaper headline language

& 1. Read and study the features of headline languages for further exercises and discussions.

Here are some typical examples of headlines from tabloid newspapers with comments on their use of language.[popular papers with smaller pages than more serious papers]

• Articles, prepositions and auxiliary verbs are often omitted from headlines.

• This use of the present simple instead of the past tense makes the story sound more immediate.

• The use of language is often ambiguous. It is not entirely clear, for example, what
mobile refers to here. It is actually about the dangers of mobile phone use but it could have referred to dangers that can move in some way. Readers have to look at the story in order to find out.

• Words with dramatic associations such as danger are often used.

TV STAR TRAGIC TARGET FOR MYSTERY GUNMAN

This story is about how a well-known television actor was shot by an unknown killer.

• Tabloid newspapers like to use references to royalty or popular figures like film or pop stars or sports personalities in order to attract readers' attention.

• Alliteration such as TV Star Tragic Target is often used to attract the eye in headlines and to make them sound more memorable.

• Newspapers sometimes use 'shorthand' words such as 'gunman' in order to express an idea or image as briefly and as vividly as possible.