Vocabulary Practice

Date: 2015-10-07; view: 552.

Heavy-user theory

Family life cycle

Psychographics

Demographics

Market segmentation

Dividing the market into homogeneous subgroups, for the purpose of making marketing more efficient by focusing on appropriate target markets.

Classification of consumers according to facts about the popula­tion, such as population density, per capita income, and ethnic background.

Classification of consumers according to such factors as way of life and personality traits.

A concept that identifies consumers by age, marital status, and number and ages of children.

The theory that a relatively small proportion of consumers use a relatively large proportion of certain products.

1. What is the difference between a motive and a need? Give four words that describe consumers' purchasing motives.

2. Which is based on intellect, a rational motive or an emotional motive?

3. What kind of stimuli are subject to perception? Give two words that describe perception.

4. Define attitude.

5. Explain how meaning is used in advertising.

6. How is contiguity used in advertising?

7. In what type of advertising is reward used?

8. What is repetition?

9. What is a reference group? What do reference groups help to form?

10. Give at least two bases for determining social class.

11. Define culture.

12. What is the purpose of market segmentation?

13. What is the difference between demographics and psychographics? Into which category does ethnic background fit? Per capita income?

14. How does the family life cycle identify consumers?

15. Explain the heavy-user theory.