Unit 2. Travelling

Date: 2015-10-07; view: 519.

Review

Mark T (True) or F (False) for each statement, according to the informa­tion in the text.

____ 1. Modern marketing begins with the producer.

____ 2. Consumers are always aware of their reasons for buying a product.

____ 3. Unconscious purchasing motives are probably more impor­tant and powerful than conscious ones.

____ 4. Some motives are rational, some are emotional.

____ 5. According to Maslow, the most basic human needs are social.

____ 6. A person's needs can never be fully satisfied.

____ 7. Perception, attitude, and learning are internal variables of

consumer behavior.

____ 8. Perception is subjective and selective.

____ 9. A person can perceive only one stimulus at a time.

____ 10. The three components of attitudes are generally consistent with one another.

____ 11. Most advertisers combine appeals to all three components in their advertising.

____ 12. Associating the product with an agreeable situation is using the learning principle of meaning.

____ 13. An advertisement that promises favorable results from using the product employs the principle of reward.

____ 14. The principle of contiguity is probably used more than the other three principles of learning.

____ 15. One must belong to a reference group to be influenced by it.

____ 16. One's culture is determined partly by one's family background.

____ 17. There is no point in advertising to subcultures of a population.

____ 18. Demographic data are measurable facts about a population.

____ 19. Demographic data become more important as more people are able to buy luxuries.

____ 20. In the empty nest stage of the family life cycle, no children are living at home.