Extract Four
Date: 2015-10-07; view: 442.
Extract Three
You hear two people talking about a picture in a fashion magazine.
5 The woman says that nowadays models are expected to
Alook cheerful.
B be under twenty.
C eat a balanced diet.
6 The two speakers agree that these days people are too concerned with
A their own appearance.
B imitating celebrities.
C the latest fashions.
You hear part of a radio talk about market brands.
7 What is the speaker doing in this extract?
A describing beliefs
B criticizing ideas
C explaining causes
8 The speaker mentions Coca-Cola as an example of a brand which is
A long-established.
B highly influential.
C widely known
2)
1 Read the statement below and fill in the gaps with words from the box.
| price product promotion place |
| The marketing mix The meet customers' needs a business must develop the right (1) to satisfy them, charge the right (2) , get the goods to the right (3) and make the existence of the goods known through effective (4) . |
2 Work in groups. Think of a product you all buy regularly, such as an item of confectionery, a magazine, etc. Decide how effective the marketing mix for your selected product is by discussing these questions.
- Does the product meet the requirements of the customers for whom it is intended?
- Is the price right?
- Can consumers get it when and where they want it?
- Is it well advertised?
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| Extract Two | | | Language Focus: Grammar |