Exercise 1. Questions on the text

Date: 2015-10-07; view: 492.

TEXT

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, Marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, some decisions you make during the process of moving goods from producer to user.

Marketing includes product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where and for what purpose the consumers buy. Market research helps the producer to predict what people will want and through advertising he attempts to influence the customer.

Marketing is very expensive. They take up more than half of the consumer's dollar. The trend in the USA has been to increase consumption. The construction of good shopping centers has made goods available to consumers. It provides a wide range of merchandise and plenty of facilities.

1. What business activities does distribution include?

2. What must producers know in distribution?

3. Mow can producers influence customers?

4. Why is distribution very expensive?

5. What does distribution include?