Task 10: Choose the best word to fit the gap
Date: 2015-10-07; view: 525.
B. Complete the text with four of the words above
A. Match the following words to their definitions
| 1. segments | a) a place in television schedule |
| 2. soaring | b) rising quickly |
| 3. mass market | c) mall open-fronted shop |
| 4. TV slot | d) concerned with non-luxury goods that sell in large quantities |
| 5. kiosks | e) parts of a larger market or category of customers |
The cost of prime-time (1) is (2) . However, advertising on (3) is cheap. Outdoor advertising is one of the fastest growing (4) in the market.
1. A common, shortened form of the word advertisement is ..........
a) ad
b) advert
c) admonish
d) ad and advert
2. A ......... is a short phrase that is used in advertising promotions and/or commercials. "Just do it!" is a famous example of this.
a) announcer
b) slogan
c) celebrity
d) spam
3. A ......... is a identifying symbol or statement that is used by companies in order to promote their companies and/or products.
a) logo
b) marketeer
c) media
d) delivery
4. A ......... is a short song or verse that is used in advertising campaigns and commercials.
a) logo
b) jingle
c) epic
d) passport
5. A ......... is a word or short phrase that is used to describe a product or a company's aims, principles and/or character.
a) motto
b) catch
c) board
d) forum
6. Many companies try to use ......... tunes or phrases. These are memorable phrases or songs that many people like instantaneously.
a) catchy
b) timely
c) direct
d) spotty
7. Companies want to create ......... billboards because they want potential customers to notice the products or services that are displayed and promoted.
a) eye-catching
b) indirect
c) minute
d) bland
8. Some companies use celebrity ......... to promote their products or services. This is when a company hires a celebrity to promote its products and/or services in commercials, announcements etc.
a) spam
b) androids
c) marks
d) endorsements
9. Sending ......... to email accounts is a common way of advertising since the inception of the Internet. These are unsolicited emails that are sent to a large number of addresses at once.
a) bazaars
b) sponsors
c) spam
d) festivals
10. A ......... phrase is a popular phrase or wording used in pop culture. It is widely known because it's used on a repetitive basis.
a) open
b) fair
c) market
d) catch
11. The company will be . a new range of health foods over the next few months.
a) promoting
b) encouraging
c) competing
d) supporting
12. Their products are only available through selected ..
a) outlooks
b) outlets
c) outlines
d)outfits
14. The advertising company have come up with a catchy new . for the car.
a)slogan
b) saying
c) image
d)feature
15. This particular .. of ice cream is supposed to contain very little fat.
a)name
b) brand
c) label
d) product
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| Match the following definitions of the above mentioned functions with the functions themselves. | | | SUPPLEMENTARY READING |