Read the following words. When in doubt refer to the transcription below.

Date: 2015-10-07; view: 605.

I. Pre-reading activities.

Unit 6.

Why must market research never stop?

What points are typically included into market research?

What helps producers to develop their long-term strategy?

What is marketing focused on?

Why does any business needs marketing?

What happens if the prices fall/increase?

What is your understanding of the income effect?

What is the idea of the substitution effect?

What does the inverse dependence between the demand and price mean?

Why is it so important for marketing to control prices?

Answer the questions(in written form)

One should conduct the market research before starting work in the market.

Two activities are especially important for effective marketing.

The art of marketing consists in making the customers believe that they really need the product.

Any business is based on the products that customers want but are not able to buy.

The companies must consider their customers' incomes.

The substitution effect works when the prices fall.

Customers always compare the prices.

With high prices customers buy more products.

Human wants and prices are interrelated.

Price is a key factor in marketing.

Mark the following statements true or false.

Knot; era; figure; advantage; civil; ensure; law; pension; equal; ceremony; borough; executive; homosexual; annul; government; focused; nuptials; marquee; mansion; affair; champagne; surprise.

[not]; [′iәrә]; [′fiɡә]; [әd′va:ntidʒ]; [′sivl]; [in′∫uә]; [lo:]; [′pen∫n]; [′i:kwәl]; [′serәmәni]; [′bʌrә]; [iɡ′zekjutiv]; [,hәumә′sek∫uәl]; [ә′nʌl]; [′gʌvnmәnt]; [′fәukәst]; [′nʌp∫әlz]; [ma:′ki:]; [′mæn∫n]; [ә′feә]; [∫æm′pein]; [sә′praiz].