Role play
Date: 2015-10-07; view: 427.
Participant 1. You are a newspaper reporter writing an article on Apple Computer, Inc. Ask the public relation officer for information to complete these notes.
Apple
| With $1,300, Steve Jobs and Steve Worniak found Apple Computer, Inc. | |
| _________________________________________________________ | |
| Apple became the first personal computer company to reach $ 1 billion in annual sales. | |
| _________________________________________________________ | |
| Notebook PowerBook series was released. | |
| _________________________________________________________ | |
| Acquisition of NeXT brings Steve Jobs back to Apple as a special adviser. | |
| _________________________________________________________ | |
| The all-in-one iMac is released. | |
| _________________________________________________________ | |
| Introduction of the successful iPod music player. | |
| _________________________________________________________ | |
| The company began experimenting with new parts from new suppliers. As a result, Apple was able to produce the iPod video, the iPod classic, the iPod touch and the iPhone. | |
| _________________________________________________________ | |
| The Apple's revenues surpassed the Microsoft's. |
Participant 2. You are the public relation officer of Apple Computer, Inc. A newspaper reporter is writing an article about your company. Use these notes on the company history to answer his questions.
| Apple was founded. | |
| Apple went public. Its offering of 4.6 million shares at $21 sold out within minutes. | |
| Apple became the first personal computer company to reach $ 1 billion in annual sales. | |
| Jobs with several other Apple executives left the company because of the in-fighting caused by the product line divisions. They established a new company NeXT. | |
| Notebook PowerBook series was released. | |
| Power Macintosh line was introduced. | |
| Acquisition of NeXT brought Steve Jobs back to Apple as a special adviser. | |
| Steve Jobs was named Chief Executive Officer. | |
| The all-in-one iMac was released. | |
| Steve Jobs became CEO again. | |
| The successful iPod music player was introduced | |
| Steve Jobs launched the Power Mac G5. | |
| The company began experimenting with new parts from new suppliers. As a result Apple was able to produce the iPod video, the iPod classic, the iPod touch and the iPhone. | |
| Apple introduced the first version of the iPhone. | |
| The Apple's revenues surpassed the Microsoft's. |
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| Describing trends | | | Project work |